Localscope - Google Ads Budget Calculator
Our latest project Mystique Yachts has been released! Check it out here: www.mystiqueyachts.com

Google Ads Budget Calculator

With this free tool, provided by Localscope, you can calculate the costs & budget needed for your ads in Google, the projected leads and sales per month and the ROI/ROAS from your Google Ad Campaigns.

Notice: The initial values here are for testing purposes only and might not correspond to real data or results.
Google Ads Spend per Month
Use your monthly average budget.
Average Cost Per Click (CPC)
Use the average of the CPC of all the keywords you have included in your campaigns, either from history's data or from Google's keywords planner tool.
Rate of Raw Conversions/Leads/Inquiries
People that give their information & request contact
Rate of Qualified Leads
Leads that continue to follow up
Sale Conversion Rate
Estimation of the percentage of people that will convert to sales
Average Revenue per Sale
Total Website Clicks from PPC
Traffic from Pay-Per-Click Ads

0

Raw Conversions/Leads/Inquiries

0

Cost per Raw Conversion/Lead/Inquiry

0

Qualified Leads per Month

0

Number of Sales

0

Cost per Sale

0

Average Income per Month

0

Net Income per Month
Total income minus the monthly budget.
(Extra expenses like production costs / management fees etc. are not included)

0

What Is Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It enables businesses and advertisers to create and display targeted advertisements on Google's search engine and its advertising network. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords relevant to their products or services. These ads can appear as text-based search ads, display ads, video ads, or even app install ads. With Google Ads, advertisers can reach a vast audience of potential customers who are actively searching for products or services related to their offerings. The platform offers various targeting options, allowing advertisers to refine their audience based on location, demographics, interests, and more. Google Ads provides valuable analytics and tracking tools, enabling advertisers to measure the effectiveness of their campaigns and make data-driven decisions. It has become a popular and powerful advertising tool for businesses of all sizes, helping them reach their target audience and drive traffic, leads, and sales.

We use cookies and other tracking technologies to improve your browsing experience, to show you personalized content and targeted ads and to analyze our website traffic. By browsing our website, you accept our use of cookies.

Learn more