This tool can help you create easily campaign URLs, so you can collect and track data in Google Analytics. Read Google's article here
"Urchin Tracking Module" or UTM, is a way for marketers to track the traffic and the effectivness of online marketing campaigns. Using URL parameters we can add info like the 'source' and the 'medium' of the campaigns, and then later collect and analyze the data in analytics software like Google Analytics.
The 'query string' of the URL starts with a question mark ?
. Then every parameter has it's name and value (e.g utm_source=google). For each new parameter we just add the ampersand &
in the beggining.
An example is: https://localscope.dev?utm_source=facebook&utm_medium=paid-ad
Parameter | Required | Example | Description |
---|---|---|---|
Campaign Id utm_id |
No | 519312 |
Use utm_id to identify the referenced ad campaign. |
Campaign Source utm_source |
Yes | google |
Use utm_source to identify the search engine, newsletter campaign name, or other source. |
Campaign Medium utm_medium |
Yes | banner |
Use utm_medium to identify a medium such as cost-per-click, banner or email. |
Campaign Name utm_campaign |
No | summer_sale |
Use utm_campaign to identify a strategic campaign or a specific product promotion. |
Campaign Term utm_term |
No | t-shirts |
Use utm_term to note the keyword(s) that activated the ad. |
Campaign Content utm_content |
No | blue-banner |
Use utm_content to track A/B tests. |