UTM Builder - By Localscope

This tool can help you create easily campaign URLs, so you can collect and track data in Google Analytics. Read Google's article here

Enter the URL of your website and the campaign information.

Website URL *

The full website URL (e.g. https://www.localscope.dev)

Campaign ID

The campaign id.

Campaign Source *

The referrer (e.g. google, facebook, newsletter)

Campaign Medium *

Marketing medium (e.g. email, banner, cpc)

Campaign Name

Promo code, slogan or product (e.g summer_sale)

Campaign Term

The paid keywords.

Campaign Content

The content of the ad

Generated URL

What is exactly a UTM?

"Urchin Tracking Module" or UTM, is a way for marketers to track the traffic and the effectivness of online marketing campaigns. Using URL parameters we can add info like the 'source' and the 'medium' of the campaigns, and then later collect and analyze the data in analytics software like Google Analytics.

The 'query string' of the URL starts with a question mark ?. Then every parameter has it's name and value (e.g utm_source=google). For each new parameter we just add the ampersand & in the beggining.

An example is: https://localscope.dev?utm_source=facebook&utm_medium=paid-ad

Here you can find more details and examples about the URL parameters.

Parameter	Required	Example	Description
Campaign Id `utm_id`	No	`519312`	Use `utm_id` to identify the referenced ad campaign.
Campaign Source `utm_source`	Yes	`google`	Use `utm_source` to identify the search engine, newsletter campaign name, or other source.
Campaign Medium `utm_medium`	Yes	`banner`	Use `utm_medium` to identify a medium such as cost-per-click, banner or email.
Campaign Name `utm_campaign`	No	`summer_sale`	Use `utm_campaign` to identify a strategic campaign or a specific product promotion.
Campaign Term `utm_term`	No	`t-shirts`	Use `utm_term` to note the keyword(s) that activated the ad.
Campaign Content `utm_content`	No	`blue-banner`	Use `utm_content` to track A/B tests.

Resources

Read more about UTM parameters in Wikipedia.