UTM Builder - Generator

This free and simple tool by Localscope, can help you create easily campaign URLs with UTM tags, so you can collect and track data in Analytics tools like Google Analytics. Read Google's article here

Enter the URL of your website and the campaign information.

Website URL *

The full website URL (e.g. https://www.localscope.dev)

Campaign ID

The campaign id.

Campaign Source *

The referrer (e.g. google, facebook, newsletter)

Campaign Medium *

Marketing medium (e.g. email, banner, cpc)

Campaign Name

Promo code, slogan or product (e.g summer_sale)

Campaign Term

The paid keywords.

Campaign Content

The content of the ad

Generated URL

What Is a UTM?

UTM stands for Urchin Tracking Module, which is a system for tracking and analyzing the performance of online marketing campaigns. UTM parameters are tags added to URLs that help marketers identify and measure the effectiveness of different marketing channels, campaigns, and sources. UTM parameters typically include information such as the source of the traffic (utm_source), the medium (utm_medium) through which the traffic is coming, the campaign name (utm_campaign), and other optional parameters like the term (utm_term) and content (utm_content). By adding UTM parameters to the URLs of marketing materials, such as links in emails, social media posts, or advertisements, marketers can accurately track and attribute traffic, conversions, and engagement to specific campaigns. This data is valuable for analyzing the performance of different marketing efforts, determining the return on investment (ROI), and optimizing future marketing strategies for better results.

The 'query string' of the URL starts with a question mark ?. Then every parameter has it's name and value (e.g utm_source=google). For each new parameter we just add the ampersand & in the beggining.

An example is: https://localscope.dev?utm_source=facebook&utm_medium=paid-ad

Here you can find more details and examples about the URL parameters.

Parameter	Required	Example	Description
Campaign Id `utm_id`	No	`519312`	Use `utm_id` to identify the referenced ad campaign.
Campaign Source `utm_source`	Yes	`google`	Use `utm_source` to identify the search engine, newsletter campaign name, or other source.
Campaign Medium `utm_medium`	Yes	`banner`	Use `utm_medium` to identify a medium such as cost-per-click, banner or email.
Campaign Name `utm_campaign`	No	`summer_sale`	Use `utm_campaign` to identify a strategic campaign or a specific product promotion.
Campaign Term `utm_term`	No	`t-shirts`	Use `utm_term` to note the keyword(s) that activated the ad.
Campaign Content `utm_content`	No	`blue-banner`	Use `utm_content` to track A/B tests.

Resources

Read more about UTM parameters in Wikipedia.