Localscope - UTM Builder - Generator
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UTM Builder - Generator

This free and simple tool by Localscope, can help you create easily campaign URLs with UTM tags, so you can collect and track data in Analytics tools like Google Analytics. Read Google's article here

Enter the URL of your website and the campaign information.

The full website URL (e.g. https://www.localscope.dev)
The campaign id.
The referrer (e.g. google, facebook, newsletter)
Marketing medium (e.g. email, banner, cpc)
Promo code, slogan or product (e.g summer_sale)
The paid keywords.
The content of the ad

Generated URL

What Is a UTM?

UTM stands for Urchin Tracking Module, which is a system for tracking and analyzing the performance of online marketing campaigns. UTM parameters are tags added to URLs that help marketers identify and measure the effectiveness of different marketing channels, campaigns, and sources. UTM parameters typically include information such as the source of the traffic (utm_source), the medium (utm_medium) through which the traffic is coming, the campaign name (utm_campaign), and other optional parameters like the term (utm_term) and content (utm_content). By adding UTM parameters to the URLs of marketing materials, such as links in emails, social media posts, or advertisements, marketers can accurately track and attribute traffic, conversions, and engagement to specific campaigns. This data is valuable for analyzing the performance of different marketing efforts, determining the return on investment (ROI), and optimizing future marketing strategies for better results.

The 'query string' of the URL starts with a question mark ?. Then every parameter has it's name and value (e.g utm_source=google). For each new parameter we just add the ampersand & in the beggining.

An example is: https://localscope.dev?utm_source=facebook&utm_medium=paid-ad

Here you can find more details and examples about the URL parameters.
Parameter Required Example Description
Campaign Id utm_id No 519312 Use utm_id to identify the referenced ad campaign.
Campaign Source utm_source Yes google Use utm_source to identify the search engine, newsletter campaign name, or other source.
Campaign Medium utm_medium Yes banner Use utm_medium to identify a medium such as cost-per-click, banner or email.
Campaign Name utm_campaign No summer_sale Use utm_campaign to identify a strategic campaign or a specific product promotion.
Campaign Term utm_term No t-shirts Use utm_term to note the keyword(s) that activated the ad.
Campaign Content utm_content No blue-banner Use utm_content to track A/B tests.

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