What is an Instagram Engagement Rate?
Simply put, your Instagram engagement rate is the sum of the likes comments and saves that you receive per post, divided by the number of followers that you have.
Engagement rates are healthy metrics to monitor because they underline how frequently your following interacts with your content, and force you to focus on important data, rather than vanity metrics (like the number of followers you have).
What is a good Instagram engagement rate?
Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%.
How to increase your engagement organically !
You want to increase your Instagram engagement without to pay even 1 euro for ads? Keep reading and you will learn some really helpful tips for your Instagram account.
1. Create Saveable Content.
An Instagram save isn’t a new feature. It’s already been there for at least a couple of years. It’s a handy feature to “bookmark” the posts that you like and save them in different collections (categories) so that you can revisit them again in the future.
Create content that will indicate the user to come back! Give something to your ‘people’. Don’t just post and post. Instagram is an exchange between you and your audience . You need to give something for free in order to keep keep the interest ‘’alive’’!
Quality over Quantity!
Keeping content in mind really helps Instagram algorithm to work in your favor.
The more saves you get on a post, the more people it will be shown to in the algorithm. What it means is — people find your content worth revisiting again and again.
Instagram saves are also a key signal for how the Instagram algorithm works.
2. Leverage Tik Tok
You can also use Tik tok in order to sent traffic to you Instagram account and then you can use Instagram to create Brand awareness.
Strictly speaking the point that i want to focus on is that TikTok continues to surge in popularity. As of January of 2021, the platform had more than 680 million users worldwide. With so many users on the short-form video app, it’s quickly become a relevant channel for advertising.
So , you can make advantage of Tik Tok platform and sent traffic to your Instagram account and then to your website in order to convert this traffic into sales.
Please, keep in mind that Tik tok’s main purpose is to entertain and not to sale. Instagram is for sales. So by creating smart ,playful, funny content for Tik tok is a smart way to find new audience and create engagement for your other SoMe platforms.
3. Use Instagram reels!
The primary benefit of Reels is to create Brand awareness. You are much more likely to to reach a much larger audience and get more engagement from new people on reels than any other feature on.
Using the 𝐫𝐞𝐞𝐥𝐬 feature is said to be ranked highest for organic interactions with Instagram favouring users which use this feature in its algorithm in a bid to compete against its competitor, TikTok.
4. Use the right hashtag strategy for your business!
Why use Instagram hashtags?
Hashtags are an important way to expand your Instagram audience and get more reach.
When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
5. Post Thoughtful Comments
You don’t want to be known for generic, spammy comments. Instead, take some time to quickly review a user’s profile and last few posts before commenting. Say something about their mission, overall content, or respond to their caption.
These detailed comments show that you’re not just another bot hoping to make a quick sale. Instead, you’re a company that wants to connect with current and potential customers.
A bad Instagram comment: “So cool!”
It looks like a bot made the comment, which people tend to ignore and can also reflect poorly on your brand.
So, choose your hashtags carefully. They always must be relevant with your content.
Check your competitors hashtag strategy and take some inspiration or you can even search any of your target hashtags at instagram search bar !
Last but not least , use only the brand hashtags on your post caption and the rest of them as first comment . You have exactly the same visibility but its more aesthetic pleasant for your audience.
You can also use a hashtag app ! (iconsquare)
Note: Never use the same hashtags for every post , Instagram algorithm recognize this action as a spam.
A good Instagram comment: “Your trip looks amazing! Take us with you??”
Throw in a few emojis for good measure for a detailed and lighthearted comment in the brand’s voice.
On social media, it’s better to be honest and relatable than perfectly polished. Share content that goes beyond your slick marketing campaign to introduce the real people and experiences behind your brand.
That might mean sharing behind-the-scenes footage in an Instagram story, writing a caption that reveals a cheeky sense of humor or taking ownership of any mistakes.